Audiovisual Media Services Directive (AVMS)

The European Union Audiovisual Media Services Directive Directive requires video-on-demand (VoD) services to meet minimum European Union standards.

These standards cover, for example, prohibition of incitement to racial hatred, protection for children and young people, and regulations for advertising content. They also ensure that video-on-demand services within the European Union are regulated only by the Member State from which they originate, in line with the rules which already apply to television.

The AVMS Directive allows some entities to permit product placement in some types of television programmes.

The Council of Europe

The Council of Europe (CoE)’s Convention on Transfrontier Television extends rules on TV broadcasting similar to those in the Audiovisual Media Services Directive to a number of non-European Union countries, such as Croatia and Turkey.

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